Our Story

Rehana Parveen founded Parveen’s Boutique in 1998. Backed by a double Master’s degree in law & economics. She has been formally trained in fashion design and construction. Working closely with several clients, she could sense the urge for an Indian bespoke label that could guarantee a perfect fit along with contemporary design aesthetics, uncompromising on the quality of the product. Her vision remains to provide custom-made
We offer a wide range of services, from simple stitching to intricate bridal couture. Established in 1998, our boutique is home to a team of 15 skilled karigars and masters from across India, specializing in embroidery, maggam work, and stitching for both Indian and Western outfits. From basic blouses and suits to extravagant bridal designs, we ensure every customization is tailored to perfection at reasonable prices. Whether you're in Hyderabad or anywhere in the world, we provide seamless customization services, transforming your dream designs into reality.
In keeping with the times and embracing a new digital transformation, Parveen’s Boutique has launched an exclusive brand: Elham by Parveen. Through this new venture, the designer pieces curated at Parveen’s Boutique are now accessible to a wider audience. Visit us or book an appointment to step into a world of timeless fashion with a modern touch!
